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Marketing Director (Red Deer)
at Jobs in Calgary in Calgary
MARKETING DIRECTOR -- BOWER PLACE SHOPPING CENTRE
Retail Division -- Red Deer, AB
This individual will report directly to the General Manager and is responsible for planning and executing a targeted, cost efficient annual Marketing Plan for the centre that utilizes marketing funds to increase traffic, increase merchants' sales, and increase market share within a specified trade area.
Responsibilities:
Marketing & Advertising:
? Prepare annual marketing plan and execute strategies and tactics accordingly
? Promote the shopping centre consistent with established goals and revenue objectives
? Develop short and long-term marketing strategies
? Plan and execute appropriate advertising campaigns, merchandising events, promotional activities and public relations programs
? Co-ordinate tenant and customer relations and implement comprehensive communications strategy
? Co-ordinate and oversee Specialty Leasing activities
? Develop a media relations plan and strategy
? Negotiate media and contracts as applicable
? Project the centre's image in line with Bentall Kennedy's posture as a good corporate citizen and business leader in the community
? Enhance and foster strong merchant relationships and participation levels
? Create and facilitate mall events to drive traffic and ultimately sales in the shopping centre
Budgeting & Reporting:
? Prepare promotion fund budget and support schedules including control of funds through established accounts payable procedures
? Prepare monthly marketing reports and explain variances
? Code and process centre marketing payables and analyze variances
Management:
? Work co-operatively with other management staff and provide leadership and direction to mall service staff
? Responsible for Managing the Guest Services Centre including overseeing the Guest Services Supervisor and staff.
? Liaise regularly with Regional Director, Marketing
? Foster positive tenant, consumer, community and philanthropic relationships
? Initiate market research programs and keep current on market area changes, consumer and business trends as well as industry and competitive activities
? Keep management office, mall staff and merchants informed of advertising schedules, mall events, etc.
? Plan and execute special projects as required
Qualifications:
? Education - Related post-secondary diploma or university degree
? Experience - Minimum 5 years of marketing or related experience. Background in Customer Service and supervision an asset. Knowledge of retail industry and branding tactics an asset. Reliable transportation and flexibility to actively participate in mall events and set up
? Relationship Skills -- Superior oral and written communication and presentation skills; ability to develop and sustain cooperative working relationships at all levels; ability to exercise confidentiality
? Organizational/Multi-Task Skills - Ability to allocate one's time effectively, work under pressure and manage tight deadlines; ability to handle multiple demands and competing priorities, and adapt to new ideas and constant changes
? Computer Skills - Strong skills in Word, Excel, PowerPoint and multiple graphic/publisher programs. Well versed in Social Marketing opportunities
To apply, please visit our careers section at www.BentallKennedy.com. Please no recruiters, phone calls.
Published at 25-11-2011
Viewed: 66 times
Viewed: 66 times
